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Sales Director – Municipal Parking Software
All, Software/SaaS
Canonsburg, PA
Location: Canonsburg, PA | Schedule: Full-time, on-site/field-based
Overview
An established, growth-oriented organization in the municipal parking software space is seeking an accomplished Sales Leader to take ownership of its sales organization and drive the next stage of profitable growth. This is a hands-on leadership role for someone who wants to coach, build strategy, and create a culture of measurable performance rather than manage from behind a desk.
What you'll do
- Lead, coach, mentor, and develop a team of sales professionals across territories and assigned markets
- Build a high-performance sales culture centered on accountability, preparation, activity, and results
- Conduct regular one-on-one coaching, pipeline, forecasting, and opportunity reviews
- Work alongside sales team members in the field and participate in key customer meetings
- Strengthen the team's effectiveness in prospecting, discovery, presentations, negotiation, objection handling, follow-up, and closing
- Identify performance gaps and implement measurable improvement plans
- Support recruitment, onboarding, training, and development of future sales talent
- Develop territory coverage and succession strategies as the organization grows
- Establish and manage sales metrics including customer/prospect meetings, new account development, qualified opportunities, proposal activity, win rates, and pipeline quality
- Establish revenue objectives and actionable growth plans
- Identify priority accounts, new business opportunities, and underdeveloped territories
- Build and strengthen relationships with external sales channels and strategic business partners
- Identify and prioritize key accounts with significant growth potential and create account-development strategies
- Participate directly in important customer presentations, negotiations, and business reviews
- Establish discipline around CRM usage, pipeline management, and forecasting
- Develop reporting that gives executive leadership visibility into sales performance, forecasts, wins/losses, risks, and corrective actions
- Partner across the organization to align sales strategy with broader business objectives
Required qualifications
- Approximately 5–10+ years of progressive sales experience
- Previous sales management experience with responsibility for developing and leading sales professionals
- A demonstrated history of revenue growth and new-account development
- Experience managing a combination of direct sales and channel/partner relationships
- Strong experience establishing sales KPIs and holding teams accountable for both activity and results
- Proven pipeline management and forecasting capabilities
- Experience navigating complex or longer-cycle B2B sales
- Strong CRM experience and an appreciation for accurate sales data
- Excellent leadership, coaching, communication, presentation, and negotiation skills
- Ability to travel approximately 40–50% as needed to support the team and customers
Why this role
This is an opportunity to make a meaningful impact on an established organization focused on growth, with the ability to shape sales strategy, strengthen the sales organization, develop talent, and directly influence the company's future performance, all with significant visibility to executive leadership.
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