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Location: Lancaster, SC | Schedule: Full-time, on-site

Overview

A regulated consumer products organization is seeking a Creative Director to lead the strategy, development, and execution of creative work across the business. This leader will serve as the connective force between commercial, product, and digital teams, translating business objectives into compliant, high-impact, and performance-driven campaigns that resonate with both B2C and B2B audiences.

What you'll do

• Serve as the central strategic and creative partner to channel leaders, product managers, and digital teams, translating business objectives into clear, actionable creative direction
• Convert business requests such as growth targets, product launches, and channel priorities into campaign strategies, messaging frameworks, and content plans
• Develop and lead partnerships with internal teams and agencies to deliver winning concepts across packaging, digital/print ads, social, email, UX/UI, and content
• Proactively shape how the organization shows up in the market rather than operating reactively
• Develop deep understanding of both B2C and B2B audiences
• Translate customer insights, objections, and motivations into clear, compelling, and compliant messaging
• Lead the ideation of campaigns aligned to specific business goals
• Ensure campaigns are tailored to audience, channel, and moment while remaining consistent with brand standards
• Oversee all creative output to ensure it is on-brand, high-quality, differentiated, and visually compelling
• Support campaign execution by partnering with internal teams and external agencies
• Operate within a regulated environment, ensuring creative aligns with legal and regulatory requirements while remaining impactful
• Continuously optimize brand standards, creative processes, and governance across all channels and touchpoints
• Lead, coach, and develop a high-performing creative team while overseeing external agency partners as the primary point of accountability
• Maintain and improve workflows and operating models enabling the creative team to efficiently support multiple stakeholders
• Manage creative resources, timelines, and budgets to deliver work on time, on cost, and on spec
• Partner cross-functionally to measure creative performance, capture learnings, and continuously optimize campaigns to improve business outcomes
• Perform other assigned duties and follow instructions from supervisor or designee related to meeting company goals and objectives
• Communicate effectively with team, supervision, and other departments, promoting a positive work environment

Required qualifications

• 10+ years of experience in creative leadership, brand strategy, and integrated marketing, with a proven track record of translating business objectives into high-impact creative campaigns
• Experience in regulated or highly governed industries (e.g., food, healthcare, supplements, pharmaceuticals, or leading CPG organizations), with demonstrated ability to develop compelling creative within legal and regulatory constraints
• Deep understanding of both B2C and B2B marketing dynamics, across healthcare, veterinary, retail, or ecommerce environments
• Proven ability to lead development of integrated, omnichannel campaigns across packaging, digital, social, ecommerce, and content ecosystems
• Strong commercial and analytical acumen, with experience measuring creative performance, interpreting data, and connecting creative output to business KPIs
• Experience building, leading, and scaling creative teams and agency partnerships, including establishing processes, prioritization, and workflows
• Proficiency in industry-standard creative tools (Adobe Creative Suite, Figma, etc.), with the ability to guide and evaluate high-quality design and content output
• Travel 10%–20%
• Bachelor’s Degree or equivalent in marketing or a design-related discipline

Preferred qualifications

• MBA or other relevant advanced degree, a plus

Why this role

This is a pivotal leadership position where creative strategy directly shapes business outcomes, offering the opportunity to lead a high-performing team and agency partners while ensuring compelling, compliant creative across a regulated, multi-channel environment.